Social media: Pinterest users in Germany

Consumer Insights report

Social media: Pinterest users in Germany

This report offers the reader a comprehensive overview of Pinterest users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pinterest users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: Pinterest users in Germany

  • The current share of social media users using Pinterest is fairly similar to Q1 of 2024
  • Pinterest is more popular among Generation Z than other social networks
  • Pinterest is more popular among female social media users than male social media users
  • The education level of Pinterest users and social media users are similar
  • A happy relationship is an important aspect of life for 57% of Pinterest users

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