Social media: LinkedIn users in the United States

Selected insights on social media: LinkedIn users in the United States

• LinkedIn is more popular among Millennials than other social networks
• Compared to other social networks, LinkedIn has a relatively high share of male users
• LinkedIn has a larger share of users with a high income than other social networks
• LinkedIn users are more likely to live in cities and urban areas than social media users in general
• Having a good time is less important to LinkedIn users than to other social media users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors