Social media: Instagram users in the United Kingdom

Consumer Insights report

Social media: Instagram users in the United Kingdom

This report offers the reader a comprehensive overview of Instagram users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Instagram users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on social media: Instagram users in the United Kingdom

  • The current share of social media users using Instagram is fairly similar to Q1 of 2024
  • Instagram is more popular among Generation Z than other social networks
  • Compared to other social networks, Instagram has a relatively high share of female users
  • 47% of Instagram users have a college degree
  • Being successful is more important to Instagram users than to other social media users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Social media usage in Hungary
  • Mobile internet usage in Hungary
  • Social media attitudes and experiences in the United Kingdom
  • Mobile social media worldwide
  • Social media in Ghana
  • Social media in Turkey
  • Social media usage in the United States
  • Social media usage in South Korea
  • Social media usage in Canada
  • Social media in Malaysia
  • Social media usage in Romania
  • Social media usage in the United Kingdom (UK)
  • Social media marketing in the United States
  • Mobile social media usage in the United States
  • Social media in Nigeria
  • Social media usage in Peru
  • Social media in Kenya
  • Social media in Egypt
  • Social media usage in Argentina
  • Social media in Singapore

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu