Social media: Instagram users in Canada

Consumer Insights report

Social media: Instagram users in Canada

This report offers the reader a comprehensive overview of Instagram users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Instagram users in Canada (''brand users'') against Canadian social media users in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: Instagram users in Canada

  • The current share of social media users using Instagram is fairly similar to Q1 of 2024
  • Instagram is more popular among Generation Z than other social networks
  • 55% of Instagram users are female
  • A relatively high share of Instagram users have a college degree
  • Being successful is more important to Instagram users than to other social media users

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FURTHER REPORTS

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