Social media: Facebook users in the United Kingdom

Consumer Insights report

Social media: Facebook users in the United Kingdom

This report offers the reader a comprehensive overview of Facebook users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: Facebook users in the United Kingdom

  • The current share of social media users using Facebook is fairly similar to Q1 of 2024
  • 37% of Facebook users are Millennials
  • 54% of Facebook users are female
  • The education level of Facebook users and social media users are similar
  • Similar aspects of life are important to Facebook users and other social media users

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