Social media: Facebook users in Germany

Consumer Insights report

Social media: Facebook users in Germany

This report offers the reader a comprehensive overview of Facebook users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on social media: Facebook users in Germany

  • 38% of Facebook users are part of Generation X
  • There is a fairly even split of male and female Facebook users
  • Facebook users have a similar income distribution as social media users in general
  • Social media users in general and Facebook users specifically, live in similar type of communities
  • Similar aspects of life are important to Facebook users and other social media users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • 5G in Mexico
  • Google Play Store
  • Apple App Store
  • Internet usage worldwide
  • E-commerce in the United Kingdom (UK)
  • App stores
  • Mobile social media worldwide
  • Digital health
  • Internet usage in India
  • Online dating in the United States
  • Streaming in the United States
  • Mobile banking in the United States
  • Digital coupons and deals in the United States
  • WhatsApp
  • Content marketing worldwide
  • Music consumption in the U.S.
  • Mobile apps in the United Kingdom (UK)
  • Smartphone market in India
  • Internet usage in Latin America
  • Internet usage in Japan

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)