Digital music: YouTube Music users in the United States

Consumer Insights report

Digital music: YouTube Music users in the United States

YouTube Music is one of the top ten leading digital music providers in the United States. A large part of its consumers live in big cities across the U.S., and music is one of their most common interests, along with video games and technology.

Check out more exciting insights about YouTube Music in the digital music market of the United States with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on digital music: YouTube Music users in the United States

  • 54% of YouTube Music users are male
  • Compared to the average consumer, YouTube Music users are relatively likely to live in a nuclear family
  • Cars or vehicles are relatively popular hobbies among YouTube Music users

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