Consumer Insights report
This report offers the reader a comprehensive overview of YouTube Music users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Music users in the United Kingdom (''brand users'') against UK digital music buyers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Selected insights on digital music: YouTube Music users in the United Kingdom
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