Digital music: Tidal users in the United States

Consumer Insights report

Digital music: Tidal users in the United States

This report offers the reader a comprehensive overview of Tidal users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tidal users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: Tidal users in the United States

  • Tidal is more popular among Millennials than other digital music services
  • Tidal is more popular among male digital music buyers than female digital music buyers
  • Tidal has a larger share of users with a high income than other digital music services
  • Tidal users are more likely to live in megacities than digital music buyers in general
  • Success and career advancement are relatively important to Tidal users

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