Digital music: Spotify users in Spain

Consumer Insights report

Digital music: Spotify users in Spain

This report offers the reader a comprehensive overview of Spotify users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spotify users in Spain (''brand users'') against Spanish digital music buyers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Spotify users in Spain

  • Spotify has a high share of users that are part of Generation Z compared to the total online population
  • There is a fairly even split of male and female Spotify users
  • Just like digital music buyers in general, Spotify users are relatively likely to have a high income
  • Spotify users and digital music buyers in general are relatively likely to live in cities with over 1 million inhabitants
  • Similar aspects of life are important to Spotify users and other digital music buyers

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