Digital music: Spotify users in Germany

Consumer Insights report

Digital music: Spotify users in Germany

This report offers the reader a comprehensive overview of Spotify users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spotify users in Germany (''brand users'') against German digital music buyers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Spotify users in Germany

  • Spotify is more popular among Generation Z than other digital music services
  • There is a fairly even split of male and female Spotify users
  • Consumers with a high income make up 39% of Spotify users
  • Digital music buyers in general and Spotify users specifically, live in a similar type of communitiy
  • A happy relationship is an important aspect of life for 56% of Spotify users

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