Digital music: SoundCloud users in the United States

Consumer Insights report

Digital music: SoundCloud users in the United States

This report offers the reader a comprehensive overview of SoundCloud users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SoundCloud users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: SoundCloud users in the United States

  • SoundCloud is more popular among Generation Z than other digital music services
  • A relatively high share of SoundCloud users have a college degree
  • SoundCloud users are more likely to live in cities and urban areas than digital music buyers in general
  • Snapchat is more popular among SoundCloud users than the average digital music buyer

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