Consumer Insights report
When Apple launched iTunes for the very first time in 2001, it revolutionized the music industry. The digital music service provided consumers with a new way of listening music in an era of CDs and internet piracy. And now, after two decades of its launch, the digital music provider is still going strong in the United States.
iTunes is one of the top five most used digital music providers in the United States. Its customers come from different walks of life, living in towns as well as in rural and urban communities across the U.S. Music is one of the most common interests among iTunes consumers in the U.S., many of whom want to get the best possible image and sound quality.
Check out more in-depth insights about iTunes with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of iTunes users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark iTunes users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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