Digital music: Deezer users in the United Kingdom

Consumer Insights report

Digital music: Deezer users in the United Kingdom

This report offers the reader a comprehensive overview of Deezer users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Deezer users in the United Kingdom (''brand users'') against UK digital music buyers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: Deezer users in the United Kingdom

  • Deezer is more popular among Millennials than other digital music services
  • Deezer has more male than female users
  • Deezer has a larger share of users with a high income than other digital music services
  • Deezer users are more likely to live in cities and urban areas than digital music buyers in general
  • A happy relationship is less important to Deezer users than to other digital music buyers

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