Digital music: Amazon Music users in the United Kingdom

Consumer Insights report

Digital music: Amazon Music users in the United Kingdom

This report offers the reader a comprehensive overview of Amazon Music users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Music users in the United Kingdom (''brand users'') against UK digital music buyers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: Amazon Music users in the United Kingdom

  • Amazon Music has a high share of users that are Millennials compared to the total online population
  • Amazon Music has more male than female users
  • Amazon Music has a larger share of users with a high income compared to other digital music services
  • Amazon Music users and digital music buyers in general are relatively likely to live in cities with over 1 million inhabitants
  • Being successful is an important aspect of life for 35% of Amazon Music users

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