Digital advertising in Vietnam

Statistics report on digital advertising in Vietnam

Digital advertising in Vietnam

This report provides figures on digital advertising in Vietnam. It presents market and consumer data on search advertising, online video advertising, and social media advertising. In addition, it also contains information on the behavior of internet users towards advertisements in the country.

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Table of contents

Overview

6
  • Premium Statistic Online media market value SEA 2023, by country
  • Premium Statistic Advertising spending APAC 2021, by country
  • Premium Statistic Digital ad spend share SEA 2022, by country
  • Premium Statistic Advertising revenue Vietnam 2022, by format
  • Premium Statistic Advertising revenue growth Vietnam 2022, by format
  • Premium Statistic Main online advertising media used by enterprises Vietnam 2022

Key indicators

5
  • Premium Forecast Ad spending of the digital advertising industry in Vietnam 2019-2028
  • Premium Forecast Digital spending on advertisement in Vietnam 2022, by segment
  • Premium Statistic Digital dvertising revenue growth Vietnam 2022, by format
  • Premium Forecast Share of spending on digital advertisement Vietnam 2020-2028, by device
  • Premium Forecast Digital advertising spending share in Vietnam in 2022, by industry

Search advertising

5
  • Basic Statistic Share of Chrome in browser market in Vietnam 2011-2023
  • Basic Statistic Share of Coc Coc in browser market in Vietnam 2014-2023
  • Basic Statistic Share of Safari in browser market in Vietnam 2011- 2023
  • Premium Statistic Market share of search engines in Vietnam 2023
  • Premium Statistic Most-visited websites based on average pages per visit Vietnam 2023

Online video advertising

5
  • Premium Forecast Revenue of the video advertising market APAC 2022, by country
  • Premium Statistic Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023
  • Premium Statistic Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023
  • Premium Statistic Leading social media apps to watch videos Vietnam Q2 2024
  • Premium Statistic Leading social media apps to watch short videos Vietnam Q2 2024

Social media advertising

8
  • Premium Forecast Revenue share of digital social media advertising in Vietnam 2018-2027
  • Premium Forecast Revenue of the social media advertising industry in Vietnam 2019-2028
  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
  • Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
  • Premium Statistic Usage of social media for brand research Vietnam Q3 2023, by platform type
  • Premium Statistic Types of social media accounts to follow Vietnam Q3 2023
  • Premium Statistic Most popular TikTok influencers in Vietnam 2023, by number of followers
  • Premium Statistic Most popular Instagram influencers Vietnam 2023, by number of followers

Consumer behavior

6
  • Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
  • Premium Statistic Level of concern over third-party cookie deprecation APAC 2021, by country
  • Premium Statistic Brand discovery sources Vietnam Q3 2023
  • Premium Statistic Digital marketing engagement Vietnam Q3 2023, by activity
  • Premium Statistic Perceived representativeness of ads Vietnam Q3 2021-Q3 2023
  • Premium Statistic Ad blocker usage Vietnam Q3 2021-Q3 2023
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