eCommerce in South Africa

ecommerceDB Country Report

eCommerce in South Africa

The eCommerce net sales of the top 100 South African online stores accounted for about US$1,412 million in 2021. Takealot.com heads the list of the top online stores by net sales in South Africa in 2021. Other large and prominent players on the South African market are e.g. superbalist.com, woolworths.co.za, mrp.com and homechoice.co.za. The top 5 online stores in South Africa accounted for 68% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the South African eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • South African online shopper analysis
  • South African eCommerce market and trend analysis
  • Competitive landscape in South Africa with a detailed top store analysis

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Table of contents

The ecommerceDB Country Report ”eCommerce in South Africa” provides a comprehensive overview of the state of the South African eCommerce market regarding consumers, markets, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:

  • South African online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the South African eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the South African eCommerce market with key facts about the top players by South African net sales in 2021, profound category analyses, and a full list of the South African top 100 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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