eCommerce in Hungary

ecommerceDB Country Report

eCommerce in Hungary

The eCommerce net sales of the top 100 Hungarian online stores accounted for about US$2 billion in 2021. Emag.hu heads the list of the top online stores by net sales in Hungary in 2021. Other large and prominent players on the Hungarian market are e.g. alza.hu, tesco.hu, mediamarkt.hu and ikea.com. The top 5 online stores in Hungary accounted for 30% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Hungarian eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • Hungarian online shopper analysis
  • Hungarian eCommerce market and trend analysis
  • Competitive landscape in Hungary with a detailed top store analysis

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Table of contents

The ecommerceDB Country Report ”eCommerce in Hungary” provides a comprehensive overview of the state of the Hungarian eCommerce market regarding consumers, markets, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:

  • Hungarian online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Hungarian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Hungarian eCommerce market with key facts about the top players by Hungarian net sales in 2021, profound category analyses, and a full list of the Hungarian top 100 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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