eCommerce in Italy

ecommerceDB Country Report

eCommerce in Italy

The eCommerce net sales of the top 250 Italian online stores accounted for about US$21 billion in 2021. Amazon.it heads the list of the top online stores by net sales in Italy in 2021. Other large and prominent players on the Italian market are e.g. shein.com, zalando.it, apple.com and mediaworld.it. The top 5 online stores in Italy accounted for 44% of the net sales of the top 250 online stores in 2021. This report provides a comprehensive overview of the Italian eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • Italian online shopper analysis
  • Italian eCommerce market and trend analysis
  • Competitive landscape in Italy with a detailed top store analysis

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The ecommerceDB Country Report ”eCommerce in Italy” provides a comprehensive overview of the state of the Italian eCommerce market regarding consumers, markets, and its top 250 online stores in 2021.

It depicts significant and comprehensive data about:

  • Italian online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Italian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Italian eCommerce market with key facts about the top players by Italian net sales in 2021, profound category analyses, and a full list of the Italian top 250 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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