Digital advertising in the Nordics

Statistics report on digital advertising in Denmark, Finland, Norway, and Sweden

Digital advertising in the Nordics

This report has been compiled to provide statistical information about the digital advertising market in four Nordic countries: Denmark, Finland, Norway, and Sweden.

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Table of contents

Overview of the European market

4
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital ad spend growth in Europe 2007-2023
  • Premium Statistic Digital ad spending in Europe 2023, by format
  • Premium Statistic Digital advertising spending in Europe 2019-2022. by company

Denmark

8
  • Premium Statistic Digital ad spend in Denmark 2020-2023
  • Premium Statistic Digital share of ad spend in Denmark 2019-2022
  • Premium Statistic Denmark: digital ad spend 2023, by format
  • Premium Statistic Programmatic ad spend in Denmark 2017-2028
  • Premium Statistic Internet users in Denmark 2020-2029
  • Premium Forecast Attitudes towards online advertising in Denmark 2024
  • Premium Statistic Online advertising practices experienced by Danish consumers 2022
  • Premium Statistic Consumer concerns about targeted ads in Denmark 2022

Finland

8
  • Premium Statistic Online advertising spending in Finland 2013-2023
  • Premium Statistic Digital share of ad spend in Finland 2020-2023
  • Premium Statistic Digital ad spend in Finland 2022, by format
  • Premium Statistic Programmatic ad spend in Finland 2017-2028
  • Premium Statistic Forecast of internet user numbers in Finland 2023-2029
  • Premium Forecast Attitudes towards online advertising in Finland 2024
  • Premium Statistic Online advertising practices experienced by Finnish consumers 2022
  • Premium Statistic Consumer concerns about targeted ads in Finland 2022

Norway

8
  • Premium Statistic Digital ad spend in Norway 2020-2023
  • Premium Statistic Digital share of ad spend in Norway 2020-2022
  • Premium Statistic Online ad spend in Norway 2017-2022, by type
  • Premium Statistic Programmatic ad spend in Norway 2017-2028
  • Basic Statistic Internet users in Norway 2020-2029
  • Premium Forecast Attitudes towards online advertising in Norway 2024
  • Premium Statistic Online advertising practices experienced by Norwegian consumers 2022
  • Premium Statistic Consumer concerns about targeted ads in Norway 2022

Sweden

8
  • Premium Statistic Online advertising spending in Sweden 2015-2022
  • Premium Statistic Digital share of ad spend in Sweden 2015-2022
  • Premium Statistic Digital ad spend in Sweden 2022, by format
  • Premium Statistic Programmatic ad spend in Sweden 2017-2028
  • Basic Statistic Internet users in Sweden 2020-2029
  • Premium Forecast Attitudes towards online advertising in Sweden 2024
  • Premium Statistic Online advertising practices experienced by Swedish consumers 2022
  • Premium Statistic Consumer concerns about targeted ads in Sweden 2022
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