eCommerce in Portugal

ecommerceDB Country Report

eCommerce in Portugal

The eCommerce net sales of the top 100 Portuguese online stores accounted for about US$3 billion in 2021. Worten.pt heads the list of the top online stores by net sales in Portugal in 2021. Other large and prominent players on the Portuguese market are e.g. zara.com, elcorteingles.pt, ikea.com and continente.pt. The top 5 online stores in Portugal accounted for 26% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Portuguese eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • Portuguese online shopper analysis
  • Portuguese eCommerce market and trend analysis
  • Competitive landscape in Portugal with a detailed top store analysis

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Table of contents

The ecommerceDB Country Report ”eCommerce in Portugal” provides a comprehensive overview of the state of the Portuguese eCommerce market regarding consumers, markets, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:

  • Portuguese online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Portuguese eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Portuguese eCommerce market with key facts about the top players by Portuguese net sales in 2021, profound category analyses, and a full list of the Portuguese top 100 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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