Digital advertising in India

Statistics report about the digital advertising in India

Digital advertising in India

This report presents a range of statistics and insights about the digital advertising industry in India. Besides an overview of India's advertising market, a chapter each has been dedicated to trending digital advertising platforms followed by ad spend shares on channels and formats. The report ends by delving into influencer advertising practices and trends that have significantly impacted the industry.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Value of the digital media market in India 2016-2026
  • Premium Statistic Market size of digital advertising industry in India 2016-2025
  • Basic Statistic Digital advertising revenue in India 2018-2026
  • Premium Statistic Share of direct and programmatic ad spends in digital ad industry India 2016-2025
  • Premium Statistic Digital ad spend share India 2023, by industry

Emerging advertising platforms

6
  • Premium Statistic Number of users reached by ads on select social media India 2024
  • Premium Statistic Distribution of digital ad market in India FY 2021-2022, by platform ecosystem
  • Premium Statistic Leading digital advertising platforms in India Q3 2023, by type
  • Premium Statistic Leading web publishers in India Q1 2024, by ad impression share
  • Premium Statistic CPM across digital ad platforms in India H1 FY 2024, by sector
  • Premium Statistic CTR across digital ad platforms in India FY 2023, by sector

Expenditure by channel

4
  • Premium Statistic Share of media ad spends in India 2016-2025, by channel
  • Premium Statistic Distribution of telecom ad expenditure in India 2023, by channel
  • Premium Statistic Distribution of FMCG advertising expenditure India by channel 2023
  • Premium Statistic Distribution of e-commerce ad expenditure in India 2023, by channel

Expenditure by format

4
  • Premium Statistic Share of digital ad spends India 2023, by format
  • Premium Statistic Distribution of FMCG digital advertising expenditure India 2023, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2023, by format
  • Premium Statistic Distribution of consumer durables digital ad expenditure in India 2023, by format

Influencer advertising

5
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Influencer marketing spend share India FY 2023, by tier
  • Premium Statistic Cost per ad impression India 2022, by influencer tier

Social media advertising

4
  • Premium Statistic User attitudes to social media ads India 2023
  • Premium Statistic Reasons to interact with social media ads India 2023
  • Premium Statistic Most impactful social media ad types India 2023
  • Premium Statistic Purchases made after watching social media ads India 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • OOH advertising in China
  • Radio advertising in Germany
  • Social media advertising in India
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in the United Kingdom (UK)
  • Content marketing worldwide
  • Trade show and event marketing
  • B2B advertising and marketing in the U.S.
  • Digital advertising in the United Kingdom (UK)
  • Instagram advertising and marketing
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Turkey
  • Sports brands
  • Facebook usage in the United States
  • Advertising in Germany
  • TV advertising worldwide
  • Brands in India
  • E-mail usage in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)