Online shops: zara.com shoppers in Spain

Consumer Insights report

Online shops: zara.com shoppers in Spain

This report offers the reader a comprehensive overview of zara.com shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark zara.com shoppers in Spain (''brand users'') against Spanish online shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: zara.com shoppers in Spain

  • The share of online shoppers using zara.com declined by 3 percentage points since Q1 of 2021
  • zara.com is more popular among Generation Z than other online shops
  • zara.com is more popular among female online shoppers than male online shoppers
  • A relatively high share of zara.com shoppers have a college degree
  • Career advancement is more important to zara.com shoppers than to other online shoppers

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