Online shops: walmart.com in the United States 2022 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of walmart.com in the United States against all other consumers in the same category (in this case online shops), and the overall onliners in the United States.

Online shops
An online shop is a website or an app where customers can purchase products online. Analyses in this report are based on respondents' answers to the question "Which of these online shops have you bought something from in the past 12 months?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used online shops in the United States
• Gender
• Age
• Household size
• Community
• Age of consumers in the United States
• Share of consumers in the United States in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in the United States live
• Communities in the United States where consumers live

• Agreement with statements in the United States
• Top 10 hobbies and interests of walmart.com customers in the United States
• Agreement with statements on innovation by consumers in the United States
• Most important aspects of life for consumers in the United States

• Type of device consumers in the United States use regularly to access the internet
• Social media activities in the United States by type
• Type of media, consumers in the United States have been using in the past 4 weeks
• Top 10 places where walmart.com customers in the United States have seen adverts in the past 4 weeks