Online shops: Mediaworld shoppers in Italy

Consumer Insights report

Online shops: Mediaworld shoppers in Italy

This report offers the reader a comprehensive overview of Mediaworld shoppers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mediaworld shoppers in Italy (''brand users'') against Italian online shoppers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Mediaworld shoppers in Italy

  • Mediaworld is more popular among Millennials than other online shops
  • Mediaworld is more popular among male online shoppers than female online shoppers
  • Mediaworld has a larger share of shoppers with a high income than other online shops
  • 33% of Mediaworld shoppers live in medium-sized towns
  • Learning new things is less important to Mediaworld shoppers than to other online shoppers

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