Online shops: flipkart.com shoppers in India

Consumer Insights report

Online shops: flipkart.com shoppers in India

This report offers the reader a comprehensive overview of flipkart.com shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark flipkart.com shoppers in India (''brand users'') against Indian online shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: flipkart.com shoppers in India

  • The age distribution of flipkart.com shoppers and online shoppers overall is fairly similar
  • flipkart.com has more male than female shoppers
  • flipkart.com has a smaller share of shoppers with a low income than other online shops
  • Online shoppers in general and flipkart.com shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to flipkart.com shoppers and other online shoppers

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