Online shops: coupang.com shoppers in Korea

Consumer Insights report

Online shops: coupang.com shoppers in Korea

This report offers the reader a comprehensive overview of coupang.com shoppers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark coupang.com shoppers in Korea (''brand users'') against Korean online shoppers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: coupang.com shoppers in Korea

  • The age distribution of coupang.com shoppers and online shoppers overall is fairly similar
  • There is a fairly even split of male and female coupang.com shoppers
  • coupang.com shoppers have a similar income distribution as online shoppers in general
  • Online shoppers in general and coupang.com shoppers specifically, live in similar type of communities
  • Having a good time is an important aspect of life for 71% of coupang.com shoppers

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