Online shops: cdiscount.com shoppers in France

Consumer Insights report

Online shops: cdiscount.com shoppers in France

This report offers the reader a comprehensive overview of cdiscount.com shoppers in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark cdiscount.com shoppers in France (''brand users'') against French online shoppers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: cdiscount.com shoppers in France

  • The share of online shoppers using cdiscount.com declined by 10 percentage points since Q1 of 2021
  • 37% of cdiscount.com shoppers are part of Generation X
  • There is a fairly even split of male and female cdiscount.com shoppers
  • 32% of cdiscount.com shoppers have a college degree
  • A happy relationship is more important to cdiscount.com shoppers than to other online shoppers

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