Online shops: asda.com shoppers in the United Kingdom

Consumer Insights report

Online shops: asda.com shoppers in the United Kingdom

This report offers the reader a comprehensive overview of asda.com shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark asda.com shoppers in the United Kingdom (''brand users'') against UK online shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: asda.com shoppers in the United Kingdom

  • asda.com is more popular among Millennials than other online shops
  • Compared to other online shops, asda.com has a relatively high share of female shoppers
  • Consumers with a high income make up 36% of asda.com shoppers
  • Online shoppers in general and asda.com shoppers specifically, live in similar type of communities
  • Being successful is more important to asda.com shoppers than to other online shoppers

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