Online shops: americanas.com.br shoppers in Brazil

Consumer Insights report

Online shops: americanas.com.br shoppers in Brazil

This report offers the reader a comprehensive overview of americanas.com.br shoppers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark americanas.com.br shoppers in Brazil (''brand users'') against Brazilian online shoppers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: americanas.com.br shoppers in Brazil

  • The share of online shoppers using americanas.com.br declined by 18 percentage points since Q1 of 2021
  • 42% of americanas.com.br shoppers are Millennials
  • There is a fairly even split of male and female americanas.com.br shoppers
  • A relatively high share of americanas.com.br shoppers have a college degree
  • An honest and respectable life is an important aspect of life for 63% of americanas.com.br shoppers

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