Online shops: Amazon shoppers in the United States

Consumer Insights report

Online shops: Amazon shoppers in the United States

This report provides in-depth analysis of Amazon in the e-commerce market in the United States.
Founded in 1994, Amazon is the most used online shop in the United States. The American company is popular among both men and women, and consumers from all income backgrounds shop on Amazon.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on online shops: Amazon shoppers in the United States

  • There is a fairly even split of male and female Amazon shoppers
  • 20% of Amazon shoppers live in a nuclear family
  • 43% of Amazon shoppers have cooking or baking as a hobby

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FURTHER REPORTS

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