Online shops: Amazon shoppers in China

Consumer Insights report

Online shops: Amazon shoppers in China

This report offers the reader a comprehensive overview of Amazon shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in China (''brand users'') against Chinese online shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Amazon shoppers in China

  • Amazon is more popular among Millennials than other online shops
  • Compared to other online shops, Amazon has a relatively high share of female shoppers
  • Amazon has a larger share of shoppers with a high income than other online shops
  • Amazon shoppers are more likely to live in megacities than online shoppers in general
  • Safety and security is less important to Amazon shoppers than to other online shoppers

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