Digital out-of-home advertising in the United Kingdom (UK)

Statistics report on digital out-of-home advertising in the United Kingdom (UK)

Digital out-of-home advertising in the United Kingdom (UK)

This report presents the latest data on digital out-of-home (DOOH) advertising in the United Kingdom (UK). It presents various KPIs for the industry, such as spending, reach, or number of screens, as well as insights into the perception of the medium by marketers.

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Table of contents

Global market overview

5
  • Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2024-2029
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
  • Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
  • Premium Statistic Growth of digital media budgets worldwide 2024, by format

UK market overview

6
  • Premium Statistic DOOH ad spend in the UK 2019-2023
  • Premium Statistic DOOH ad spending growth in the UK 2018-2025
  • Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2023
  • Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
  • Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
  • Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery

Screens

4
  • Premium Statistic Number of DOOH screens in Great Britain 2020-2023
  • Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
  • Premium Statistic Number of advertising screens at Tesco stores in the UK 2023
  • Premium Statistic Digital out-of-home penetration in Great Britain 2020-2023

Marketer insights

6
  • Premium Statistic DOOH formats used in the UK 2022
  • Premium Statistic Advantages of DOOH advertising in the UK 2023
  • Premium Statistic Needs driving prDOOH investments in the UK 2023
  • Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic DOOH creative executions used in the UK 2022

Sustainability

3
  • Premium Statistic Importance of measures to save CO₂ emissions in advertising in Great Britain 2022
  • Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
  • Premium Statistic Electricity use of DOOH displays in the UK 2021, by type
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