Advertising in Poland

Statistics report on advertising in Poland

Advertising in Poland

This report presents a range of selected statistics and key figures on the advertising market in Poland. In addition to general data on the industry, the publication also contains chapters on advertising expenditure as well as digital and television advertising.

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Table of contents

Overview

9
  • Premium Statistic Share of media classes in the advertising market in Poland 2023-2024
  • Premium Statistic Changes in advertising value in media classes in Poland 20213-2024
  • Premium Statistic Revenue value of integrated advertising in video games in Poland 2021-2027
  • Premium Statistic YoY change in the advertising market net worth in Poland 2012-2023
  • Premium Forecast Print advertising spending in Poland 2021-2030
  • Premium Statistic Leading online advertisers in Poland 2024, by reach
  • Premium Statistic Leading online advertisers in Poland 2024, by real users
  • Premium Statistic Video advertisement reach in Poland 2024, by brand
  • Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland Q1 2023-Q2 2024

Radio advertising

9
  • Premium Statistic Traditional radio advertising spending in Poland 2021-2030
  • Premium Statistic Advertising income of radio in Poland Q1 2022-Q3 2023
  • Premium Statistic Advertising income of radio stations in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF MAXXX in Poland 2024

Television and digital advertising

6
  • Premium Forecast Revenue of the traditional TV advertising industry in Poland 2020-2029
  • Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
  • Premium Statistic TV advertising market revenue in Poland 2021-2027
  • Premium Forecast Ad spending of the digital video advertising industry in Poland 2021-2030
  • Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024
  • Premium Statistic Various advertising categories in digital ad spending in Poland 2023

Online advertising

4
  • Premium Statistic Value of the online advertising market in Poland 2021-2027
  • Premium Statistic Share of native advertising in online advertising market in Poland 2019-2023
  • Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2023
  • Premium Statistic Attitude toward online advertising in Poland 2022-2023

Social media advertising

8
  • Premium Forecast Revenue of the social media advertising industry in Poland 2019-2028
  • Premium Forecast Number of users of Facebook advertising in Poland 2021-2030
  • Premium Forecast Number of users of Instagram advertising in Poland 2021-2030
  • Premium Forecast Number of users of TikTok advertising in Poland 2021-2029
  • Premium Statistic Social media advertising audience in Poland 2024, by gender and age
  • Premium Statistic Type of companies that use influencers for advertising in Poland 2023
  • Premium Statistic Change in the advertising reach of leading social media in Poland 2023
  • Premium Statistic Advertising reach of leading social media in Poland 2023

Out-of-home advertising

4
  • Premium Forecast Ad spending of the out-of-home advertising industry in Poland 2021-2030
  • Premium Statistic Number of classic OOH advertising media in Poland 2023
  • Premium Statistic Number of backlit OOH advertising carriers in Poland 2023
  • Premium Statistic Share of OOH advertising in Poland 2023, by sector
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