Online political advertising in Europe

Statistics report about online political advertising in the European Union and the United Kingdom

Online political advertising in Europe

This report presents data on online political advertising in the European Union (EU). It looks at advertising spend by parties and institutions in the EU on social networks and internet platforms, levels of concern at personal data being used for targeted political messages, and opinions on the regulation of online political advertising. The report also focuses on political advertising in the United Kingdom, including data from the general election in 2017, and the EU Referendum in 2016.

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Table of contents

Online political advertising in the EU

10
  • Premium Statistic Political groups in the European Union (EU): online advertising impressions 2019
  • Premium Statistic Political groups in the European Union (EU): online advertising spend 2019
  • Premium Statistic EU countries with the highest targeted political advertising spend on Facebook 2019
  • Premium Statistic Facebook advertising spend priorities by EPP parties in selected EU countries 2019
  • Premium Statistic Political advertising spend on Facebook by countries in South Eastern Europe in 2019
  • Premium Statistic Political groups in Germany: online advertising impressions 2019
  • Premium Statistic Political groups in Germany: number of online ads 2019
  • Premium Statistic Political groups in Spain: online advertising impressions 2019
  • Premium Statistic Political groups in Italy: online advertising impressions 2019
  • Premium Statistic Italy: investments in Facebook advertising for European election 2019

Online political advertising in the UK

7
  • Premium Statistic Digital advertising spending by campaigners in the UK from 2011 to 2017
  • Premium Statistic Political groups in the United Kingdom (UK): number of online ads 2019
  • Premium Statistic Political groups in the United Kingdom (UK): online advertising impressions 2019
  • Basic Statistic EU referendum campaign groups' advertising spend in the United Kingdom (UK) 2016
  • Premium Statistic Campaign group spend on Facebook and Google in the EU Referendum in the UK in 2016
  • Premium Statistic Advertising spend by all parties at the general election in the UK in 2017
  • Premium Statistic Campaign contact in Great Britain in 2017

Public opinion

4
  • Basic Statistic Personal data in targeted political messages in the European Union 2018
  • Basic Statistic Pre-election rules for online media in the EU 2018
  • Premium Statistic Transparency of online content and advertisements in the UK in 2018
  • Premium Statistic Transparency of online content and advertisements in Germany in 2018
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