Food and Hot Drinks in the U.S. 2019

Topics of the survey

• Personal Information
• Eating Behavior
• Restaurants
• Nutrition, diets, supplements
• Cooking
• Foods & Snacks
• Convenience food
• Groceries (incl. organic, private labels)
• Tea
• Cocoa
• Coffee
• Coffee at work, on the go
• Coffee at home
• Demographics

• Method: Online Survey
• Survey name: Statista Food and Hot Drinks 2019
• Region: USA
• Number of respondents: 2,034
• Age of respondents: 18 years and older
• Type of respondents: US residential online population
• Survey time period: 3rd to 5th of July 2019

• Gender
• Age
• Ethnicity
• Income
• Occupation
• Household size classification
• Region
• Body Mass Index

Personal Information

• Who is responsible for purchasing everyday goods for your household?
• Who is responsible for cooking in your household?
• How often do you do sports?
• How satisfied are you personally with your health?
• How satisfied are you personally with your eating habits?
• How satisfied are you personally with your physical appearance?

• How often do you eat … on weekdays (Mon-Fri)? / breakfast
• How often do you eat … on weekdays (Mon-Fri)? / lunch
• How often do you eat … on weekdays (Mon-Fri)? / dinner
• Who are you usually having your meal with on weekdays (Mon-Fri)? / ... / breakfast
• Who are you usually having your meal with on weekdays (Mon-Fri)? / ... / lunch
• Who are you usually having your meal with on weekdays (Mon-Fri)? / ... / dinner
• Which of the following is the most important meal to you on weekdays (Mon-Fri)?
• How often do you eat … on the weekend? / breakfast
• How often do you eat … on the weekend? / lunch
• How often do you eat … on the weekend? / dinner
• And who are you usually having your meal with on the weekend? / ... / breakfast
• And who are you usually having your meal with on the weekend? / ... / lunch
• And who are you usually having your meal with on the weekend? / ... / dinner
• And which of the following is the most important meal to you on the weekend?

• In general, which of the following options is your main choice? / breakfast
• In general, which of the following options is your main choice? / lunch
• In general, which of the following options is your main choice? / dinner
• In general, which of the following options is your main choice? / breakfast
• In general, which of the following options is your main choice? / lunch
• In general, which of the following options is your main choice? / dinner
• What makes you choose your places to eat or pick up food from?

• Do you follow one or more of the following nutrition rules?
• Are you trying to avoid any of the following ingredients?
• Why do you follow a certain diet or avoid certain ingredients?
• Do you have any food allergies or intolerances?
• Would you like to change anything about your nutrition?
• Do you personally take any food supplements like proteins, vitamins, or minerals on a regular basis?
• Which types of supplements do you personally take?
• Why do you take food supplements?
• Which of the following supplements have you bought for your household in the past 3 months?
• Which of the following supplement brands have you bought in the past 3 months?

• The following statements are about your cooking behavior: Which of the following statements do you agree with?
• For whom do you usually cook?
• How many days a week do you prepare/cook meals at home?
• When preparing something to eat at home, what is important to you?
• If you must choose between either, how would you describe the cooking in your household? / fresh ... ready-made
• If you must choose between either, how would you describe the cooking in your household? / healthy ... tasty
• If you must choose between either, how would you describe the cooking in your household? / hearty, savory ... light food
• If you must choose between either, how would you describe the cooking in your household? / elaborately ... quick
• If you must choose between either, how would you describe the cooking in your household? / traditional ... modern
• Which of these kitchen appliances do you regularly use in your kitchen?

• Which of the following do you personally eat?
• How often do you eat the following? / bread and bakery products
• How often do you eat the following? / breakfast products (cereals, jams, peanut butter)
• How often do you eat the following? / confectionery (chocolate, cookies, ice cream)
• How often do you eat the following? / convenience food (ready meals)
• How often do you eat the following? / fruits & veggies
• How often do you eat the following? / meat products & sausages
• How often do you eat the following? / milk products (cheese, yogurt)
• How often do you eat the following? / pasta & rice
• How often do you eat the following? / processed fish & seafood
• How often do you eat the following? / processed vegetables, fruit, & potatoes
• How often do you eat the following? / sauces & condiments (e.g., tomato ketchup)
• How often do you eat the following? / snack food (nuts, potato chips)
• How often do you eat snacks throughout the week? This includes all kind of food outside of your typical breakfast, lunch, and dinner.
• What kind of snacks do you eat regularly?
• At what time of the day do you typically eat snacks (either on weekdays or on the weekend)?
• And which of the following snacks do you purchase for your household on a regular basis?
• Which of these brands of chocolate bars have you bought during the past 3 months?
• Which of these brands of chips and/or crisps have you bought during the past 3 months?
• Which of these brands of ice cream have you bought during the past 3 months?

• Which of the following convenience food products do you personally eat on a regular basis?
• And which of the following convenience food products do you purchase for your household on a regular basis?
• Which of the following brands of frozen convenience food do you purchase for your household?
• On a scale from 1 to 5: Do you prefer to cook self-made meals, or do you prefer convenience food products / eat ready-made meals?
• What do you think are good reasons for convenience food products?
• And what are reasons against convenience food products?

• The following questions are about your food purchases: Which of these statements do you agree with?
• How often do you do your grocery shopping?
• On which day(s) do you usually do your grocery shopping?
• And which of the following do you purchase for your household on a regular basis?
• Which of these brands of cereal have you bought in the past 4 weeks?
• Which of these brands of yogurt have you bought in the past 4 weeks?
• Out of the following, which are the most important aspects when choosing your food?
• For which of these products is a low price of particular importance to you?
• And in which of these food categories do you buy premium or quality products?
• In which of these stores do you regularly buy your food?
• Which of these stores have you bought during the past 3 months?
• Do you rather buy organic or conventional food products?
• In which of these food categories do you buy organic products?
• Which of these organic food brands have you bought in the past 3 months?
• Which of these categories do you buy partly or exclusively as a private label?
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / availability
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / exclusivity
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / habit
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / price
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / quality
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / taste
• How would you rate private labels compared to conventional brands, based on the following criteria? Private labels are … than conventional brands. / trust in the brand/store

• Now to a different topic: How many days a week do you drink ... on weekdays (Mon-Fri)? / tea
• How many days a week do you drink ... on the weekend? / tea
• How many cups of tea do you personally drink on an average day? This includes all kinds of tea, either at home, on the go, or at work.
• How many cups of tea do you personally drink on an average day during the week?
• How many cups of tea do you personally drink on an average day on the weekend?
• Which kind of tea do you drink?
• At what time of the day do you usually drink tea?
• Where do you usually drink tea?
• Do you add anything to your tea?
• When it comes to purchasing tea, what is important to you?
• Where do you buy your tea?
• Which of the following tea brands do you usually purchase for your household?
• When preparing tea at home, do you usually use tea bags or loose tea?
• In general, how many cups of tea are usually prepared at your home on a typical day during the week?
• In general, how many cups of tea are usually prepared at your home on a typical day on the weekend?
• In your opinion, what goes with a cup of tea?

• Now to a different topic: How many days a week do you drink ... on weekdays (Mon-Fri)? / cocoa, hot chocolate
• How many days a week do you drink ... on the weekend? / cocoa, hot chocolate
• The following questions are about cocoa as a hot drink: Which of these statements apply to you?
• How many cups of cocoa do you personally drink on an average day during the week?
• How many cups of cocoa do you personally drink on an average day on the weekend?
• At what time of the day do you usually drink cocoa?
• Where do you usually drink cocoa?
• How do you usually prepare a cup of cocoa?
• Do you drink your cocoa rather hot or cold?
• Do you add anything to your cocoa?
• When it comes to purchasing cocoa, what is important to you?
• Where do you buy your cocoa?
• Which of the following cocoa brands do you usually purchase for your household?
• In general, how many cups of cocoa are usually prepared at your home on a typical day during the week?
• In general, how many cups of cocoa are usually prepared at your home on a typical day on the weekend?
• In your opinion, what goes with a cup/glass of cocoa?

• Now to a different topic: How many days a week do you drink ... on weekdays (Mon-Fri)? / coffee
• How many days a week do you drink ... on the weekend? / coffee
• The following questions are about coffee: Which of these statements apply to you?
• Which kind of coffee do you drink regularly…? This includes all kinds of coffee, e.g., at home, on the go, at work, etc.
• Where do you usually drink drip coffee?
• At what time of the day do you usually drink drip coffee?
• Do you add anything to your drip coffee?
• Where do you usually drink instant coffee?
• At what time of the day do you usually drink instant coffee?
• Do you add anything to your instant coffee?
• Where do you usually drink espresso?
• At what time of the day do you usually drink espresso?
• Do you add anything to your espresso?
• Where do you usually drink specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)?
• At what time of the day do you usually drink specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)?
• Do you add anything to your specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)?
• Which kind of coffee is your favorite kind of coffee?

• Regardless of whether you drink coffee or not: How is coffee usually prepared at your workplace/office?
• How many cups of coffee do you drink during one working day?
• How often do you purchase a coffee to go?
• What type of coffee do you usually order as coffee to go?
• How much are you willing to pay for a small coffee to go (4 oz./100ml)?
• At which of these stores do you usually buy your coffee to go?
• Do you use your own coffee cup when purchasing a coffee to go?

• How many cups of coffee do you personally drink on average per day at home during the week?
• How many cups of coffee do you personally drink on average per day at home during the on the weekend?
• Which of these coffee makers do you have in your household?
• Which of the following (drip) coffee brands do you usually purchase for your household?
• From which brand is your drip coffee maker?
• From which brand is your capsules single-serve coffee maker?
• From which brand is your pods single-serve coffee maker?
• What kind of pods do you use?
• From which brand is your automatic coffee machine (bean-to-cup coffee maker)?
• What functions does your automatic coffee machine have?
• How satisfied are you with the automatic coffee machine you have?
• How much are you willing to pay for a coffee maker that fits all your needs?
• When it comes to purchasing coffee, what is important to you?
• How much are you willing to pay for a 24-oz coffee beans package?
• Where do you buy your coffee (to prepare it at home)?
• Overall, how many cups of coffee are usually prepared at your home on a typical day during the week?
• Overall, how many cups of coffee are usually prepared at your home on a typical day on the weekend?
• In your opinion, what goes with a cup of coffee?

• What is your gender?
• Age (detailed)
• Age
• Age, categorial
• Which of the following categories best describes your current employment status?
• What is your primary language?
• Which race/ethnicity best describes you?
• What is the highest level of education you have completed?
• What is your marital status?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• How much total combined money do all members of your household earn annually?
• Body Mass Index
• How much do you weigh?
• How tall are you?