Grocery stores: Homeplus Express shoppers in Korea

Selected insights on grocery stores: Homeplus Express shoppers in Korea

• 37% of Homeplus Express shoppers are Millennials
• There is a fairly even split of male and female Homeplus Express shoppers
• Homeplus Express has a larger share of shoppers with a high income than other grocery stores
• Homeplus Express shoppers are more likely to live in megacities than grocery store shoppers in general
• Learning new things is more important to Homeplus Express shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors