Grocery stores: Willys shoppers in Sweden

Consumer Insights report

Grocery stores: Willys shoppers in Sweden

This report offers the reader a comprehensive overview of Willys shoppers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Willys shoppers in Sweden (''brand users'') against Swedish grocery store shoppers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Willys shoppers in Sweden

  • The age distribution of Willys shoppers and grocery store shoppers overall is fairly similar
  • 53% of Willys shoppers are female
  • Willys shoppers have a similar income distribution as grocery store shoppers in general
  • Grocery store shoppers in general and Willys shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Willys shoppers and other grocery store shoppers

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