Grocery stores: Walmart shoppers in the United States

Consumer Insights report

Grocery stores: Walmart shoppers in the United States

This report offers the reader a comprehensive overview of Walmart shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Walmart shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Walmart shoppers in the United States

  • The share of grocery store shoppers using Walmart declined by 2 percentage points since Q1 of 2021
  • The age distribution of Walmart shoppers and grocery store shoppers overall is fairly similar
  • 54% of Walmart shoppers are female
  • The education level of Walmart shoppers and grocery store shoppers are similar
  • Similar aspects of life are important to Walmart shoppers and other grocery store shoppers

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