Grocery stores: Waitrose shoppers in the United Kingdom

Consumer Insights report

Grocery stores: Waitrose shoppers in the United Kingdom

This report offers the reader a comprehensive overview of Waitrose shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Waitrose shoppers in the United Kingdom (''brand users'') against UK grocery store shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery stores: Waitrose shoppers in the United Kingdom

  • The age distribution of Waitrose shoppers and grocery store shoppers overall is fairly similar
  • A relatively high share of Waitrose shoppers have a college degree
  • Waitrose shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • LinkedIn is more popular among Waitrose shoppers than the average grocery store shopper

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