Grocery stores: Target shoppers in the United States

Consumer Insights report

Grocery stores: Target shoppers in the United States

This report offers the reader a comprehensive overview of Target shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Target shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery stores: Target shoppers in the United States

  • Target is more popular among Generation Z than other grocery stores
  • A relatively high share of Target shoppers have a college degree
  • Target shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • Instagram is more popular among Target shoppers than the average grocery store shopper

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