Grocery stores: Soriana shoppers in Mexico

Consumer Insights report

Grocery stores: Soriana shoppers in Mexico

This report offers the reader a comprehensive overview of Soriana shoppers in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Soriana shoppers in Mexico (''brand users'') against Mexican grocery store shoppers in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Soriana shoppers in Mexico

  • The age distribution of Soriana shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Soriana shoppers
  • Soriana has a smaller share of shoppers with a low income than other grocery stores
  • 37% of Soriana shoppers live in large cities
  • Having a good time is less important to Soriana shoppers than to other grocery store shoppers

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