Grocery stores: Sobeys shoppers in Canada

Consumer Insights report

Grocery stores: Sobeys shoppers in Canada

This report offers the reader a comprehensive overview of Sobeys shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sobeys shoppers in Canada (''brand users'') against Canadian grocery store shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Sobeys shoppers in Canada

  • The share of grocery store shoppers using Sobeys declined by 5 percentage points since Q1 of 2021
  • 31% of Sobeys shoppers are Millennials
  • There is a fairly even split of male and female Sobeys shoppers
  • 21% of Sobeys shoppers have a technical or vocational education
  • A happy relationship is more important to Sobeys shoppers than to other grocery store shoppers

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