Grocery stores: Safeway shoppers in the United States

Consumer Insights report

Grocery stores: Safeway shoppers in the United States

This report offers the reader a comprehensive overview of Safeway shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Safeway shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Safeway shoppers in the United States

  • The current share of grocery store shoppers using Safeway is fairly similar to Q1 of 2021
  • Safeway is more popular among Millennials than other grocery stores
  • Safeway is more popular among male grocery store shoppers than female grocery store shoppers
  • A relatively high share of Safeway shoppers have a college degree
  • Being successful is more important to Safeway shoppers than to other grocery store shoppers

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