Grocery stores: Reliance fresh shoppers in India

Consumer Insights report

Grocery stores: Reliance fresh shoppers in India

This report offers the reader a comprehensive overview of Reliance fresh shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Reliance fresh shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Reliance fresh shoppers in India

  • Reliance fresh is more popular among Millennials than other grocery stores
  • Reliance fresh has more male than female shoppers
  • Reliance fresh has a larger share of shoppers with a high income than other grocery stores
  • Reliance fresh shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • Being successful is an important aspect of life for 55% of Reliance fresh shoppers

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