Grocery stores: Pam Panorama shoppers in Italy

Selected insights on grocery stores: Pam Panorama shoppers in Italy

• 34% of Pam Panorama shoppers are Millennials
• Compared to other grocery stores, Pam Panorama has a relatively high share of female shoppers
• Pam Panorama shoppers have a similar income distribution as grocery store shoppers in general
• Pam Panorama shoppers are more likely to live in cities with over 1 million inhabitants than grocery store shoppers in general
• Being successful is more important to Pam Panorama shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors