Grocery stores: Mercadona shoppers in Spain

Consumer Insights report

Grocery stores: Mercadona shoppers in Spain

This report offers the reader a comprehensive overview of Mercadona shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mercadona shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Mercadona shoppers in Spain

  • The share of grocery store shoppers using Mercadona declined by 6 percentage points since Q1 of 2021
  • The age distribution of Mercadona shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Mercadona shoppers
  • The education level of Mercadona shoppers and grocery store shoppers are similar
  • Similar aspects of life are important to Mercadona shoppers and other grocery store shoppers

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