Grocery stores: Longo's shoppers in Canada

Consumer Insights report

Grocery stores: Longo's shoppers in Canada

This report offers the reader a comprehensive overview of Longo's shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Longo's shoppers in Canada (''brand users'') against Canadian grocery store shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Longo's shoppers in Canada

  • Longo's is more popular among Generation Z than other grocery stores
  • Compared to other grocery stores, Longo's has a relatively high share of male shoppers
  • Longo's has a larger share of shoppers with a high income than other grocery stores
  • Longo's shoppers are more likely to live in cities with over 1 million inhabitants than grocery store shoppers in general
  • Success and career advancement are relatively important to Longo's shoppers

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