Grocery stores: Lidl shoppers in Germany

Consumer Insights report

Grocery stores: Lidl shoppers in Germany

This report offers the reader a comprehensive overview of Lidl shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lidl shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Lidl shoppers in Germany

  • The share of grocery store shoppers using Lidl declined by 4 percentage points since Q2 of 2022
  • The age distribution of Lidl shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Lidl shoppers
  • The education level of Lidl shoppers and grocery store shoppers are similar
  • Similar aspects of life are important to Lidl shoppers and other grocery store shoppers

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