Grocery stores: Kaufland shoppers in Germany

Consumer Insights report

Grocery stores: Kaufland shoppers in Germany

This report offers the reader a comprehensive overview of Kaufland shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kaufland shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: Kaufland shoppers in Germany

  • The share of grocery store shoppers using Kaufland grew by 4 percentage points since 2021
  • The age distribution of Kaufland shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Kaufland shoppers
  • The education level of Kaufland shoppers and grocery store shoppers are similar
  • A happy relationship is an important aspect of life for 54% of Kaufland shoppers

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